About

Equipment, Training and Support for Wheel Repair Businesses

Wheel Color It supplies commercial wheel repair equipment to businesses across the United States. We work with existing and future wheel repair companies, auto dealerships, collision centers, tire stores, fleet services and auctions, from a single machine through to a complete fixed shop or mobile operation.

Our team has been in this industry since the early days of alloy wheel repair. That experience is what customers get access to alongside the equipment: how the process should run, what the finish should look like and how to build the work into a profitable operation.

Wheel Color It workshop wheel repair setup
How we work

What working with us looks like

Equipment selected around your business

We start with the work you want to sell and the space you have, then build the equipment list around it.

Training on the machines you buy

Operator training so your team can produce consistent results rather than learning by trial and error.

Support that continues after delivery

Ongoing help with equipment, process and the operational questions that come up once you are running.

Where we are

Based in Atlanta, Georgia

3601 Clearview Parkway, Atlanta, GA 30340. Current focus is the East Coast of the United States, with expansion planned for late 2026 into Utah, Denver, California, Texas, Hawaii, Mexico, South America, the UK, Europe and Canada.

Build more than a shop

Interested in building a complete wheel repair business?

Wheel Color It also offers licensing opportunities for qualified operators who want equipment, training, systems, support and the opportunity to operate within the Wheel Color It network.