Equipment, Training and Support for Wheel Repair Businesses
Wheel Color It supplies commercial wheel repair equipment to businesses across the United States. We work with existing and future wheel repair companies, auto dealerships, collision centers, tire stores, fleet services and auctions, from a single machine through to a complete fixed shop or mobile operation.
Our team has been in this industry since the early days of alloy wheel repair. That experience is what customers get access to alongside the equipment: how the process should run, what the finish should look like and how to build the work into a profitable operation.

What working with us looks like
Equipment selected around your business
We start with the work you want to sell and the space you have, then build the equipment list around it.
Training on the machines you buy
Operator training so your team can produce consistent results rather than learning by trial and error.
Support that continues after delivery
Ongoing help with equipment, process and the operational questions that come up once you are running.
Based in Atlanta, Georgia
3601 Clearview Parkway, Atlanta, GA 30340. Current focus is the East Coast of the United States, with expansion planned for late 2026 into Utah, Denver, California, Texas, Hawaii, Mexico, South America, the UK, Europe and Canada.
Interested in building a complete wheel repair business?
Wheel Color It also offers licensing opportunities for qualified operators who want equipment, training, systems, support and the opportunity to operate within the Wheel Color It network.
