Licensing Opportunity

Build a Wheel Repair Business With the Equipment, Systems and Support to Grow

Licensing is for qualified operators who want more than a machine. You get equipment, training, operating systems, marketing support and the opportunity to work within the Wheel Color It network alongside people who helped build this industry.

What is included

What the licensing opportunity covers

The exact package is confirmed with a specialist based on your market and setup.

Joining the Wheel Color It network
Access to the full equipment range at network pricing
Operator and business training
Ongoing operational support
EZ Roller and EZ Roller-Spinner systems
EZ Spare Wheels
Mobile unit or workshop design
WCI coatings supply
Territory discussion where available
Lead opportunities from national and regional MSO relationships
Scanning technology
A branded or co-branded website supported by WCI marketing campaigns
Who it is for

Who the network suits

Existing wheel repair companies expanding capability
Collision centers and body shops
Tire shops and automotive service businesses
Auto dealerships and dealer groups
Fleet services and auctions
Entrepreneurs starting a wheel repair business

Training

Operator training on the equipment you will run, plus guidance on the process around it so your team can produce consistent work.

Operational support

Ongoing support after launch covering equipment, process and day to day operating questions.

Marketing support

A branded or co-branded website supported by Wheel Color It marketing campaigns, built to generate retail work in your area.

Territory and opportunity

Territory, accounts and lead opportunities

Territory availability is discussed case by case. Licensed operators can also be supported with lead opportunities generated through national and regional MSO relationships, where those opportunities exist in your area.

Coverage

Current focus is the East Coast of the United States, with expansion planned for late 2026 into Utah, Denver, California, Texas, Hawaii, Mexico, South America, the UK, Europe and Canada.

Next steps

How the process works

  1. Step 1

    Introductory call

    We talk through your market, background and what you want the business to look like.

  2. Step 2

    Equipment and setup review

    We work out whether a fixed shop, mobile unit or combination fits your plan.

  3. Step 3

    Demonstration

    See the equipment run, remotely or in person.

  4. Step 4

    Proposal

    You receive a written proposal covering equipment, training and support.

  5. Step 5

    Onboarding

    Equipment, training and launch support are scheduled.

Start the conversation

Explore the Wheel Color It licensing opportunity

Send your details and a specialist will contact you to talk through the opportunity in your area.

Explore Licensing

Tell us about your business, your market and your timeline.

Enquiry about: Licensing Opportunity

FAQs

Licensing questions

Is this a franchise?

Wheel Color It offers a licensing opportunity and the chance to operate within the Wheel Color It network. Speak to a specialist for the details that apply to your situation.

Do I need previous wheel repair experience?

Training is provided as part of the licensing opportunity. A specialist will discuss your background and what training your team would need.

Can I run this as a mobile business?

Yes. Setups can be built around a fixed shop, a mobile van, trailer, box truck or pod, or a combination.

Is a territory included?

Territory is discussed case by case depending on the market and availability. A specialist will confirm what is available in your area.

How do I start the conversation?

Complete the licensing enquiry form and a specialist will contact you to talk through the opportunity.